Chair Professors

Name：Jeffrey J. P. Tsai

Department：Department of Bioinformatics and Medical Engineering

Experiences：
．President of Asia University (Current)
．Professor of Computer Science
．Director of Distributed Real-Time Intelligent Systems Lab. at University of Illinois at Chicago
．Professor, Tulane University
．Chair Professor, National Chiao Tung University
．Chair Professor, China Medical University
．Visiting Professor, Stanford University
．Visiting Scholar, University of California, Berkeley
．Vice President, Mid-America Chinese Science and Technology Association
．Chairman, IEEE Computer Society Multimedia Computing Technical Committee
．Advisor, Institute for Information Industry
．Computer Scientist, Air Force Research Lab., U.S.A.

Name：Trong-Neng Wu

Department：Department of Healthcare Administration

Experiences：
．Vice President, Asia University
．President, Hungkuang University
．Vice President, China Medical University
．Director-General, National Research Institute of Chinese Medicine
．Director, Institute of Occupational Safety and Health, Kaohsiung Medical University
．Secretary-General, Ministry of Education

Name：Shiow-Fon Tsay

Department：Department of Computer Science and Information Engineering

Experiences：
．Vice President, Asia University (Current)
．Director of the Higher Education Evaluation and Accreditation Council of Taiwan Foundation (Current)
．Distinguished Professor and Vice President at National Sun Yat-sen University

Name：Cheng-Lein Teng

Department：Department of Visual Communication Design

Experiences：
．Vice President, Asia University
．Professor, Department of Design, National Taiwan Normal University
．Dean and Professor, School of Design, Mingchuan University
．President, Chungyu University of film and arts
．Director, Institute of Design and Management, Mingchuan University
．Chair, Department of Creative Product Design, Mingchuan University
．Adviser, Service design, Service Systems Technology Center , Industrial Technology Research Institute (ITRI)

Name：Huei-Chen Ko

Department：Department of Psychology

Experiences：
．Vice-President, Asia University (Current)
．Director of Center for Prevention and Treatment of Internet Addiction, Asia University
．Professor, Institute of Behavioral Medicine, National Cheng Kung University
．Dean of Student Affairs, National Cheng Kung University

Name：Shian-Shyong Tseng

Department：Department of M-Commerce and Multimedia Applications

Experiences：
．Founder and Chairman, Taiwan Network Information Center (Current)
．Vice President, Asia University (Current)
．Director, Computer Center, Ministry of Education, Taiwan
．Professor of Dept. of Computer Science, National Chiao Tung University

Name：Chi-Hsiung Chen

Department：Department of Creative Product Design

Experiences：
．Vice President, Asia University (Current)
．Professor, Institute of Creative Design, National Yunlin University of Science and Technology
．Chair, Center of Original Creative, National Yunlin University of Science and Technology
．President, Chungyu University of Film and Arts
．Vice President/Dean of Academic Affairs/Professor, Department of Creative Product Design, Chungyu University of Film and Arts
．Professor, Institute of Department of Wood Science and Design, National Pingtung University of Science and Technology
．Chair, Center of Innovative Incubator, National Pingtung University of Science and Technology

Name：Wen-Hsi Lee

Department：Department of Computer Science and Information Engineering

Experiences：
．Vice President, Asia University (Current)
．Distinguished Professor of Electrical Engineering at National Cheng Kung University
．Expert in the "Circular Economy" field at the Ministry of Science and Technology's Policy Research Center
．Municipal Advisor to the Tainan City Government
．Executive Director of the TSMC-NCKU Joint Research Center

Name：Yu-Tung Liu

Department：Department of Interior Design

Experiences：
．Vice President, Asia University
．President of Asia Association of Computer Aided Architectural Design and Research
．Founding professor of Graduate Institute of Architecture, National Chiao Tung University

Name：Arbee L. P. Chen

Department：Department of Computer Science and Information Engineering

Experiences：
．Vice President, Asia University
．Dean, College of Information and Electrical Engineering, Asia University
．Dean, College of Science, National Chengchi University
．Joint Professor, National Tsing Hua University and Academia Sinica

Name：Jun-Hong Chen

Department：Department of Visual Communication Design

Experiences：
．Dean, College of Creative Design, Asia University
．Dean, College of Design, National Yunlin University of Science and Technology
．Dean, Academic Affairs, National Yunlin University of Science and Technology

Name：Ming-Shiang Huang

Department：Department of Computer Science and Information Engineering

Experiences：
．Dean of College of Computer Science, Asia University
．Distinguished Professor and Head, Dept. of Information Management, National Chung Hsing University

Name：Pang-Soong Lin

Department：Department of Visual Communication Design

Experiences：
．Awarded the National Award of Arts
．Vice President, National Taiwan Normal University
．Head, Department of Visual Design, National Taiwan Normal University

Name：Shin-Fu Lee

Department：Department of Visual Communication Design

Experiences：
．Professor, The Department of Commercial Design of NUTC
．Director, Graphic Design Association of the Republic of China
．Adviser, Construction Committee of New Taichung City Center

Name：Zon-Yin Shae

Department：Department of Computer Science and Information Engineering

Experiences：
．Director, Graduate Institute of Data Science, Institute For Information Industry
．Researcher, Thomas J. Watson Research Center (IBM)
．Visiting Professor, National Chiao Tung University
．Senior Engineer, SCIENTIC ELECTRONIC Co.

Name：Wing-Keung Wong

Department：Department of Finance

Experiences：
．Professor, Economy, Baptist University,HK
．Associate Chair, National University of Singapore
．Associate Professor, National University of Singapore

Name：Ming-Huei Chen

Department：Department of Business Administration

Experiences：
．Dean of Asia Management College (Current)
．Lifetime Distinguished Professor, Graduate Institute of Technology Management, NCHU
．Director, Graduate Institute of Technology Management, NCHU
．Chairman of Taichung Society for Management Of Technology
．Fellow of Chinese Society for Management Of Technology

Name：Ming-Lung Yu

Department：Department of Digital Media Design

Experiences：
．Associate Professor of the Department of Visual Communication Design at Tainan University of Technology
．Artist-in-residence of National Yunlin University of Science and Technology
．Visiting Professor of Art College of Xiamen University
．President of Taiwan Poster Design Association (TPDA)
．Consultant of Taiwan Poster Design Association (TPDA)

Name：Ming-Lang Tseng

Department：Department of Business Administration

Experiences：
．Full-Time Professor, Department of Business Administration (MBA), Lunghwa University of Science and Technology, Taiwan
．Adjunct Professor, Department of Industrial Engineering, De La Salle University, Manila, Philippines
．Research Fellow, Dalian University of Technology, Dalian, China
．Adjunct Professor, Beijing JiaoTong University, Beijing, China
．Visiting Professor, Anhui University of Finance, Bengbu, Anhui
．President, Chinese Institute of Innovation management and Development
．Vice President, International Society for Business Innovation & Technology Management

Name：Shey-Huei Sheu

Department：Department of Business Administration

Experiences：
．Chair Professor of the Department of Statistics and Informatics Science at Providence University
．Chair Professor of the Department of Industrial Management at National Taiwan University of Science and Technology
．Planning Specialist of the Department of Planning at Chinese Petroleum Corporation
．Visiting Professor of the Department of Business Administration at Aichi Institute of Technology
．Visiting Professor of the Department of Industrial Engineering at University of Washington
．Visiting Professor of the Department of Management Science at University of British Columbia

Name：Tai-Shan Chiu

Department：Department of Financial and Economic Law

Experiences：
．Minister of Ministry of Justice
．Deputy Mayor of Kaohsiung City
．Deputy Mayor of Taoyuan City
．Advisory Committee of National Security Council
．Director of the Department of Financial and Economic Law at Asia University

Name：Ching-Hsien Hsu

Department：Department of Computer Science and Information Engineering

Experiences：
．Dean, College of Information and Electrical Engineering, Asia University
．Chair Professor, Dept. Computer Science and Information Engineering, Asia University
．Professor, National Chung Cheng University, Taiwan
．Distinguished Professor, Chung Hua University, Taiwan
．Chair, Dept. Computer Science and Information Engineering, Chung Hua University
．Visiting Professor, Virginia Tech., USA
．Visiting Professor, University of Stavanger, Norway

Name：Yinghuei Chen

Department：Department of Foreign Languages and Literature

Experiences：
．Dean, College of Humanities and Social Sciences and International College, Asia University
．Director, Center for the Development of Language Teaching and Research and Chinese Language Center, Asia University
．Chair, TESOL ESP IS, USA(2012-14)
．Founding and 1st and 2nd Chairman of TESPA
．Director General, Center for General Education, China University of Technology
．Dean, College of Humanities and Management, Fooyin University
．Dean, College of Humanities and Social Sciences, Fooyin University
．Chair, Department of Western Languages and Literature, National University of Kaohsiung
．Dean, College of Foreign Languages, National Kaohsiung First University of Science and Technology

Name：Kuo-Hsiung Wang

Department：Department of Business Administration

Experiences：
．Distinguished Professor, Department of Computer Science and Information Management, Providence University
．Distinguished Professor and Chair, Department of Applied Mathematics, National Chung Hsing University
．Visiting Scholar, Department of Industrial and Systems Engineering, University of Florida
．Director, Center for General Education, Asia University

Name：Li-Chan Lin

Department：Department of Nursing

Experiences：
．Distinguished Professor, Institute of Clinical Nursing, National Yang-Ming University
．Visiting professor, School of Nursing and Midwifery, University of Sheffield
．Dean, Institute of Clinical Nursing, National Yang-Ming University

Name：Wen-Lian Hsu

Department：Department of Computer Science and Information Engineering

Experiences：
．Distinguished Research Fellow, Institute of Information Science, Academia Sinica
．Director of the Bioinformatics Program, Taiwan International Graduate Program (TIGP), Academia Sinica
．Professor (joint appointment), National Tsing Hua University
．Director of Institute of Information Science. Academia Sinica

Name：Jiunn-Jong Wu

Department：Department of Medical Laboratory Science and Biotechnology

Experiences：
．Distinguished Professor and Director of Department of Biotechnology and Laboratory Science in Medicine, NYCU
．Distinguished Professor of Department of Medical Laboratory Science and Biotechnology, National Cheng Kung University
．Chairman of Microbiology Society of Taiwan
．Advisory Committee of Taiwan Centers for Disease Control

Name：Shi-Jinn Horng

Department：Department of Computer Science and Information Engineering

Experiences：
．Chair Professor of National Taiwan University of Science and Technology
．Director, Center for Artificial Intelligence Research, Asia University

Name：Hin-Tat Cheung

Department：Department of Audiology and Speech-Language Pathology

Experiences：
．Professor, Department of Linguistics and Modern Language Studies, The Education University of Hong Kong
．Chair, Language Research Center, The Education University of Hong Kong
．Director, Graduate Institute of Linguistics of National Taiwan University
．Director, Audio-Visual Educational Center of National Taiwan University

Name：Chich-Hsiu Hung

Department：Department of Nursing

Experiences：
．Professor of School of Nursing, Kaohsiung Medical University
．Dean of College of Nursing, Kaohsiung Medical University
．Dean of Graduate Institute of Gender Studies, Kaohsiung Medical University

Name：Shyi-Ming Chen

Department：Department of Computer Science and Information Engineering

Experiences：
．Lifetime Honorary Chair Professor at National Taiwan University of Science and Technology
．The Pakistan Academy of Engineering Fellow
．IEEE Fellow
．IFSA Fellow
．IET Fellow
．The Asia-Pacific Artificial Intelligence Association (AAIA) Fellow
．The International Engineering and Technology Institute (IETI) Distinguished Fellow

Name：Gene-Eu Jan

Department：Department of Computer Science and Information Engineering

Experiences：
．President of Tainan National University of the Arts
．Director of the Alumni Center at National Taipei University
．Dean of the College of Electrical Engineering and Computer Science at National Taipei University
．Chief Secretary at National Taipei University

Name：Shiao-Chi Wu

Department：Department of Long-Term Care

Experiences：
．Distinguished Professor at National Yang Ming Chiao Tung University
．President of the Taiwan Association of Long-Term Care Professionals
．Director of the Joint Commission of Taiwan
．Director of the Institute of Health and Welfare Policy at National Yang Ming University
．Director of the Library at National Yang Ming University

Name：Yueh-Ching Chou

Department：Department of Social Work

Experiences：
．Distinguished Professor at National Yang Ming Chiao Tung University
．Professor in the Department of Social Work at Soochow University
．Editor-in-Chief of the Journal of Social Work and Social Welfare

Name：Tsun Hsiung Yao

Department：Department of Digital Media Design

Experiences：
．Distinguished Professor, Department of Visual Design, National Kaohsiung Normal University
．Dean, College of Extension Education, National Kaohsiung Normal University

Name：Sheng-Hwa Chen

Department：Department of Nursing

Experiences：
．Chair, Department of Audiology and Speech-Language Pathology, Asia University
．Vice President, National Taipei University of Nursing and Health Sciences
．Dean, Academic Affairs, National Taipei University of Nursing and Health Sciences
．Professor and Chair, Department of Speech and Hearing Disorders and Sciences, National Taipei University of Nursing and Health Sciences, Taipei, Taiwan
．President, The Speech-Language-Hearing Association of Taiwan
．Committee Member, Medical Education Committee, Ministry of Education, Taiwan

Name：Gene Sheu

Department：Department of Computer Science and Information Engineering

Experiences：
．Professor, Department of Computer Science and Information Engineering, Asia University
．Postdoctoral Research Fellow, Institute of Molecular Biology, Academia Sinica
．Vice Executive General Manager, First International Computer, Inc.
．Researcher, Electronic Industry Research Laboratories, Industrial Technology Research Institute
．Adjunct Associate Professor, Institute of Materials Science and Engineering, National Tsing Hua University

Name：Chih-Liang Yaung

Department：Department of Healthcare Administration

Experiences：
．Ph.D. in Population Planning, University of Michigan
．Ministers of the Department of Health, Executive Yuan, R.O.C.
．Deputy Ministers of the Department of Health, Executive Yuan, R.O.C.
．President of Taiwan Public Health Association

Name：Mao-Ling Shih

Department：Department of Financial and Economic Law

Experiences：
．Minister of Justice
．Political Deputy Minister, Counselor, and Director of Department of Prevention, Rehabilitation and Protection of the Ministry of Justice
．Honorary Ph. D. of Law at Woosuk University, Korea
．Adjunct Chair Professor at Feng Chia University, Providence University, and Tunghai University
．Chief Prosecutor of Taoyuag, Taichung, Kaohsiung, Taipei Districts

Name：Ta-Cheng Chen

Department：Department of M-Commerce and Multimedia Applications

Experiences：
．Vice-President and Dean of Academic Affairs, Asia University (Current)
．Vice President, National Formosa University
．Dean of Student Affairs, National Formosa University
．Chairman, Dept. of Information Management, National Formosa University

Name：Kuo-Hsiung Wang

Department：Department of Leisure and Recreation Management

Experiences：
．General Manager of Wang Steak
．General manager of IKKI, Inc.
．General manager of TOKIYA, Inc.
．Financial Manager of San Sun Hat & Cap Co., Ltd

Name：John R. Phillips

Department：Department of Optometry

Experiences：
．Professor, Optometry & Vision Science, University of Auckland, NZ
．Clinical Optometrist, Matheson Optometrists, UK
．Wellcome Senior Research Fellow, University of Wales, Cardiff, UK & University of Oxford, UK & University of Cambridge, UK
．Assistant Professor, The Johns Hopkins University School of Medicine, USA

Name：Kuen-Suan Chen

Department：Department of Business Administration

Experiences：
．Distinguished Professor of Department of Industrial Engineering and Management at National Chin-Yi University of Technology
．President of National Chin-Yi University of Technology
．Visiting Scholar of Department of Mathematics and Computer Science at University of San Diego

Name：Richard J. Salvi

Department：Department of Audiology and Speech Pathology

Experiences：
．Distinguished Professor, University at Buffalo; Dept. Communicative Disorders and Sciences
．Professor, University at Buffalo; Dept. Communicative Disorders and Sciences
．Associate Professor, U. Texas at Dallas, 1984-1987

Name：Mark Liao

Department：Department of Bioinformatics and Medical Engineering

Experiences：
．Distinguished Research Fellow at Institute of Information Science, Academia Sinica
．Honorary Chair Professor of National Sun Yat-sen University
．Chair Professor of National Chiao Tung University
．Chair Professor of National Chung Hsing University
．Chair Professor of National Ilan University
．Chair Professor of Chung Yuan Christian University
．Professor (joint appointment) at the Department of Electrical Engineering and the Department of Computer Science and Information Engineering at National Cheng Kung University
．Director of Academia Sinica Department of Information Technology Services

Name：Chuang-Chang Chang

Department：Department of Finance

Experiences：
．President, Chung-Hua Institution for Economic Research
．Distinguished Professor, Department Finance, National Central University
．Vice Chairman, Financial Supervisory Commission
．Member of Supervision Committee of Labor Fund, Ministry of Labor Republic of Taiwan
．Chair Professor and Vice President, Asia University

Name：Paulus S. Wang

Department：Department of Medical Laboratory Science and Biotechnology

Experiences：
．Adjunct professor of Institute of Physiology, National Yang Ming Chiao Tung University
．Chairman of Taiwan Society of Endocrinology and Metabolism
．Chief editor of Adaptive Medicine
．Chair Professor of Graduate Institute of Basic Medical Science, China Medical University

Name：Chen-Fu Chien

Department：Department of Business Administration

Experiences：
．Chair Professor & Micron Chair Professor, Department of Industrial Engineering and Engineering Management in National Tsing Hua University
．Director, AIMS, Taiwan, R.O.C.
．Director, AIMS Fellows in National Tsing Hua University
．Convener, Industrial Engineering and Management Program, MOST

Name：Fung-Chung Sung

Department：Department of Food Nutrition and Healthy Biotechnology

Experiences：
．Lecturing Professor, Department of Public Health in China Medical University
．Professor, College of Public Health in National Taiwan University

Name：Yi-Kuei Lin

Department：Department of Business Administration

Experiences：
．Chair Professor of Department of Industrial Engineering and Management, NCTU
．Chair Professor of Department of Industrial Management, NTUST
．Chairman of Department of Industrial Management, NTUST
．Dean, School of Management, Vanung University
．Dean, Office of Student Affairs, Vanung University

Name：Jason Yi-Bing Lin

Department：Department of Computer Science and Information Engineering

Experiences：
．Lifetime Chair Professor, National Yang Ming Chiao Tung University
．Vice Chancellor, University System of Taiwan
．Member of Board of Directors, National Applied Research Laboratories
．Political Deputy Minister, MOST(Ministry of Science and Technology), Taiwan
．Senior Vice President, National Chiao Tung University

Name：Ted Chang

Department：Department of Computer Science and Information Engineering

Experiences：
．Chief Technology Officer (CTO), Vice President and General Manager of Quanta Computer
．Lead of Quanta Research Institute

Name：Tom Wen-Lung Liang

Department：Department of Computer Science and Information Engineering

Experiences：
．Founder and Chairman of AMPAK Technology Inc.
．Founder and Chairman of Jorjin Technologies Inc.
．Chairman of Taiwan Smart Glasses Industry Association(TSGIA)

Name：Supa Pengpid

Department：Department of Healthcare Administration

Experiences：
．Professor at ASEAN Institute for Health Development, Mahidol University, Thailand

Name：Ding-Rong Chen

Department：Department of Interior Design

Experiences：
．Honorary Dean, Donghua University Environmental Art Design Research Institute
．Senior Advisor of China Building Ceramic and Sanitaryware Association

Name：Po-Ren Hsueh

Department：Department of Medical Laboratory Science and Biotechnology

Experiences：
．Vice Dean, College of Medicine of China Medical University
．Dean, Laboratory Medicine Center of China Medical University Hospital
．Honorary Chairman of GCACMID
．Chairman of Society of Taiwan Long-Term Care Infection Prevention and Control
．Chairman of Microbiology Society of Taiwan

Name：Jan-Gowth Chang

Department：Department of Bioinformatics and Medical Engineering

Experiences：
．Vice Dean of Research, China Medical University Hospital
．Vice Dean, Kaohsiung Medical University Chung-Ho Memorial Hospital
．Director of Research and Development, Kaohsiung Medical University

Name：Yang-Chang Wu

Department：Department of Medical Laboratory Science and Biotechnology

Experiences：
．Chair Professor of Graduate Institute of Natural Productsㄝ, Kaohsiung Medical University
．Vice President and Chair Professor of China Medical University
．Department Chairmen of Pharmacy and Chinese Medicine, Ministry of Science and Technology
．Pharmacopoeia Committee USA Experts on East Asian Herbal Medicine of the United States
．Member, National Innovation Award Committee

Name：John S. Kuo

Department：Department of Bioinformatics and Medical Engineering

Experiences：
．Vice President and Chair Professor of China Medical University
．Tenured Professor, Dept. of Neurosurgery, Dell Medical School, Univ. of Texas at Austin
．Surgical Director, Mulva Clinic for the Neurosciences, The University of Texas at Austin, Austin, TX, USA
．Inaugural (Founding) Department Chair, Department of Neurosurgery, Dell Medical School, The University of Texas at Austin, Austin, TX, USA

Name：Mien-Chie Hung

Department：Department of Bioinformatics and Medical Engineering

Experiences：
．Academician, Academia Sinica
．Ph.D. in Biochemistry, Brandeis University, Waltham, Massachusetts
．Professor and Chair, Department of Molecular and Cellular Oncology, The University of Texas M. D. Anderson Cancer Center
．Professor and Chief, Section of Molecular Cell Biology, Department of Cancer Biology, The University of Texas M.D. Anderson Cancer Center
．Honorary Director, Center of Molecular Medicine, China Medical University Hospital
．Chair Professor, Graduate Institute of Cancer Biology & Graduate Institute of Biomedical Sciences, China Medical University Hospital

Name：Yi-Chen Lan

Department：Department of Computer Science and Information Engineering

Experiences：
．Pro Vice-Chancellor Global Development of Western Sydney University
．Office of PVC, Global Development Professor, Western Sydney University

Name：Wen-Harn Pan

Department：Department of Food Nutrition and Health Biotechnology

Experiences：
．Distinguished Research Fellow, Institute of Biomedical Sciences, Academia Sinica
．Jointly Appointed Professor, Department of Biochemical Science & Technology, National Taiwan University
．Jointly Appointed Professor, Institute of Public Health, National Yang Ming Chiao Tung University

Name：Phillip C. Y. Sheu

Department：Department of Bioinformatics and Medical Engineering

Experiences：
．Professor Biomedical Eng. U.C. Irvine
．Professor EECS U.C. Irvine
．Associate Professor EECS U.C. Irvine
．Associate Professor ECE Rutgers University
．Assistant Professor ECE Purdue University

Name：Alan Kin-tak Lau

Department：Department of Creative Product Design

Experiences：
．Fellow, European Academy of Sciences and Arts
．International Vice President of The Institution of Mechanical Engineers (IMechE)
．Independent Non-executive Director of Kingsflair International (Holdings) Limited
．Pro-Vice-Chancellor (Research Performance and Development), Faculty of Science, Engineering and Technology Swinburne University of Technology

Name：Hiroaki Ogata

Department：Department of M-Commerce and Multimedia Applications

Experiences：
．Professor of Kyoto University
．Honorary Professor of the Education University of Hong Kong
．Distinguished Professor of Kyushu University
．Adjunct Researcher of Japan Science and Technology Agency (JST)
．Visiting Researcher, Center for Lifelong Learning and Design, University of Colorado at Boulder, USA

Name：Tosh Yamamoto

Department：Department of M-Commerce and Multimedia Applications

Experiences：
．Center for Teaching and Learning at the Kansai University in Osaka, Japan
．Dept. of Media Informatics, Kanazawa Inst. of Tech.
．Assistant Professor, Rose-Hulman Inst. of Tech. Indiana, USA

Name：Edward Chang

Department：Department of Bioinformatics and Medical Engineering

Experiences：
．President, Corporate Research & Healthcare BU, HTC
．Vice President, Corporate Research & Innovation, HTC
．Adjunct Professor, Computer & Information Science, HKUST, HK
．Director of Research, Google
．Professor, Electrical and Computer Engineering, University of California, Santa Barbara
．Ph.D., Electrical Engineering, Stanford University, USA

Name：Ming K. Lim

Department：Department of Business Administration

Experiences：
．Dean, College of Mechanical Engineering at ChongQing University
．Distinguished Professor of Bayu Scholars
．Professor, Department of Operations and Supply Chain Management, Coventry University, UK

Name：Hing Kai Chan

Department：Department of Business Administration

Experiences：
．Professor of Operations Management , Nottingham University Business School, China
．Fellow of the Institution of Engineering and Technology (FIET)
．Fellow of the Higher Education Academy (FHEA)
．Chartered Engineer (CEng), Engineering Council, UK
．Chartered Marketer, The Chartered Institute of Marketing, UK